We operate in a world where over 170 million people use social media consistently. Every working professional today is familiar with at least some core principles of digital marketing. However digital marketing was not always like this, it has evolved over time. Today, digital marketing has a more direct and simplistic approach and it is in your hands to define your digital reach. People all around the world are consuming digital content on a daily basis. The right digital marketing techniques will help you to get noticed in a short span of time. All the technological advancements in digital media have resulted in an erosion of the traditional online marketing strategies that were quantity based. People now access digital data through smart phones, tablets and computers and these are the arenas where digital marketers have gained the most ground.